Switch
de Heath, Chip
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.
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Switch: How to Change Things When Change Is Hard
de Heath, Chip
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- Usado - Acceptable
- Published
- 2011
- Encuadernación
- Paperback
- ISBN
- 9781847940322
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- 1
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not… Saber más sobre este artículo Precio
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Switch: How to Change Things When Change Is Hard
de Heath, Chip
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- 2011
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- 9781847940322
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
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Switch : How to Change Things When Change Is Hard
de Heath, Dan, Heath, Chip
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Crown Publishing Group, The. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Precio
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Switch: How to Change Things When Change Is Hard
de Heath, Chip
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- Usado - Acceptable
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- 2011
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 5.58
Switch: How to Change Things When Change Is Hard
de Chip Heath; Dan Heath
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- 2011
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
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Switch: How to Change Things When Change Is Hard
de Chip Heath
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- 2011
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Seattle, Washington, USA
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Random House Business Books, 2011. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
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Switch: How to Change Things When Change Is Hard
de Chip Heath
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Random House Business Books, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
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Switch : How to Change Things When Change Is Hard
de Heath, Dan, Heath, Chip
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Precio
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Switch : How to Change Things When Change Is Hard
de Heath, Dan, Heath, Chip
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Switch : How to Change Things When Change Is Hard
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Mishawaka, Indiana, USA
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Switch: How to change things when change is hard
de Heath, Chip
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GORING BY SEA, West Sussex, GBR
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Switch: How to Change Things When Change Is Hard
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Interlochen, Michigan, USA
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Precio
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Switch : How to Change Things When Change Is Hard
de Heath, Dan, Heath, Chip
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Switch : How to Change Things When Change Is Hard
de Heath, Dan, Heath, Chip
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SWITCH: HOW TO CHANGE THINGS WHE
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UsedVeryGood. All orders ship by next business day! This is a used hardcover book. Pages have no markings and has some wear. Dust jacket is included and has wear and small tears. The cover/boards have wear. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small… Saber más sobre este artículo Precio
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Switch : How to Change Things When Change Is Hard
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Switch: How to change things when change is hard
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Switch: How to Change Things When Change Is Hard
de Chip Heath
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Switch: How to Change Things When Change Is Hard
de Heath, Chip
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Random House Business Books. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Precio
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Switch : How to Change Things When Change Is Hard
de Chip Heath
- Estado
- Usado - Good
- Published
- 2011
- Encuadernación
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- ISBN
- 9781410433138
- Cantidad disponible
- 1
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Seattle, Washington, USA
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Thorndike Press, 2011. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers.… Saber más sobre este artículo Precio
EUR 9.80