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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand
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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand Open ebook - 2002

de Serge Timacheff; Douglas Rand

Detalles

  • Título From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand
  • Autor Serge Timacheff; Douglas Rand
  • Encuadernación Open Ebook
  • Páginas 303
  • Volúmenes 1
  • Idioma ENG
  • Editorial McGraw-Hill Companies
  • Fecha de publicación 2002-11
  • ISBN 9780071381307 / 0071381309
  • Número de catálogo de la Librería del Congreso de EEUU 01018017
  • Dewey Decimal Code 658.8

Acerca del autor

Serge Timacheff is a consultant with The Garrigan Lyman Group, a brand marketing communications/creative services firm that assists companies seeking to build or expand brands on the Internet. A former senior editor at InfoWorld, Timacheff has written hundreds of technology-based articles. He has also appeared on CNBC and other broadcast networks.

Douglas Rand is the founder of Brandside Corporation, an image and identity brand constancy company that specializes in extending brand identity onto the Web. A former managing director of Addison Whitney and award-winning news director, Rand's image and identity clients have included General Motors, 3M, Microsoft, General Electric, and other multinational corporations.

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