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Learning Aid to accompany Essentials of Marketing
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Learning Aid to accompany Essentials of Marketing Tapa blanda - 2009 - 12th Edición

de Jr.,William Perreault, Joseph Cannon, E. Jerome McCarthy


Información de la editorial

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

Detalles

  • Título Learning Aid to accompany Essentials of Marketing
  • Autor Jr.,William Perreault, Joseph Cannon, E. Jerome McCarthy
  • Encuadernación Tapa blanda
  • Número de edición 12th
  • Edición 12
  • Páginas 448
  • Editorial McGraw-Hill/Irwin
  • Fecha de publicación 2009-10
  • ISBN 9780077246433