Descripción:
Paperback. Very Good.
Foto de archivo: la portada puede ser diferente
Detalles
- Título End of the Road
- Autor Andrew Lorenz; Chris Brady
- Encuadernación Tapa blanda
- Número de edición 1st
- Edición 1
- Páginas 256
- Editorial Financial Times Prentice Hall
- Fecha de publicación November 23, 2001
- ISBN 9780273656753
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End of the Road: BMW and Rover - A Brand Too Far
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Descripción:
Financial Times / Prentice Hall, London, 2002. Softcover. Very Good Condition. This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably…
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EUR 12.43
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