International Political Marketing An Introduction Tapa dura - 2009
de Lees-Marshment
Información de la editorial
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.
Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:
- examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer
- analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?
- features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing
- illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter.
Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Detalles
- Título International Political Marketing An Introduction
- Autor Lees-Marshment
- Encuadernación Tapa dura
- Editorial Routledge
- Fecha de publicación May 15, 2009
- ISBN 9780415431286
Acerca del autor
Jennifer Lees-Marshment (Auckland University) is an international expert in political marketing. She is the author/editor of 12 books, including Global Political Marketing (Routledge, 2010), The Political Marketing Game (Palgrave Macmillan, 2011), Political Marketing in Canada (UBC Press, 2012), The Routledge Handbook of Political Marketing (2012) and Political Marketing in the US (Routledge, 2014). Her research interests include political marketing, consultation, leadership and governance.
Cargando contenido...
Espera... estamos cargando la página solicitada.
Book Conditions Explained
Estados de conservación
-
COMO NUEVOEl libro está libre de defectos, como cuando fue recién publicado.
-
MUY BUENOCasi como nuevo, pero puede presentar pequeños signos de uso, casi insignificantes.
-
BUENOEsperamos que esta categoría no necesite mucho más explicación.
-
BIENEs un libro usado que muestra algunos pequeños signos de desgaste, pero sin rasgaduras ni en la encuadernación ni en el papel.
-
CON SIGNOS DE USOSe nota que ha sido leído, pero tiene todas las páginas. La librería debe indicar cualquier defecto fuera de lo esperable en un libro de segunda mano.
-
ACEPTABLEEstá regular, pero aún se puede leer.
-
POBRESe trata de un ejemplar que presenta desgaste y daños considerables, pero aún así sigue siendo legible y el texto está completo. Si faltase alguna página, la librería debe señalarlo.