Descripción de contraportada
Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values.
Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches, Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators.
Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfully with customer-advocates.
Marketing 3.0 also goes beyond "messaging" customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty, socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders.
Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate your relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.
Detalles
- Título Marketing 3.0
- Autor Philip Kotler
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 208
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, ^^ in Stock: we Ship at Once fr. IL USA;
- Fecha de publicación 2010-05-03
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470598825 / 0470598824
- Peso 0.85 libras (0.39 kg)
- Dimensiones 9 x 6.3 x 0.8 pulgadas (22.86 x 16.00 x 2.03 cm)
- Número de catálogo de la Librería del Congreso de EEUU 2010481994
- Dewey Decimal Code 658.8
Más ejemplares
Marketing 3.0: From Products to Customers to the Human Spirit
de Setiawan, Iwan
- Usado
- Muy bueno
- Tapa dura
- Estado
- Usado - Muy bueno
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 2
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
- Precio
-
EUR 2.79EUR 10.17 enviando a USA
Mostrar detalles
Marketing 3.0: From Products to Customers to the Human Spirit
de Setiawan, Iwan
- Usado
- Tapa dura
- Estado
- Nuevo
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
- Precio
-
EUR 2.79EUR 10.17 enviando a USA
Mostrar detalles
Marketing 3. 0 : From Products to Customers to the Human Spirit
de Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
- Usado
- Estado
- Used - Good
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 2
- Librería
-
Mishawaka, Indiana, United States
- Precio
-
EUR 4.67Envío gratuito a USA
Mostrar detalles
Marketing 3.0: From Products to Customers to the Human Spirit
de Philip Kotler, Hermawan Kartajaya et Iwan Setiawan
- Usado
- Muy bueno
- Tapa dura
- Estado
- Usado - Muy bueno
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
Morangis, France
- Precio
-
EUR 4.88EUR 11.20 enviando a USA
Mostrar detalles
Marketing 3.0: From Products to Customers to the Human Spirit
de Philip Kotler, Hermawan Kartajaya et Iwan Setiawan
- Usado
- Bien
- Tapa dura
- Estado
- Usado - Bien
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
Morangis, France
- Precio
-
EUR 5.07EUR 11.20 enviando a USA
Mostrar detalles
Marketing 3. 0 : From Products to Customers to the Human Spirit
de Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
- Usado
- Estado
- Used - Good
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
Dunfermline, Fife, United Kingdom
- Precio
-
EUR 5.13EUR 9.33 enviando a USA
Mostrar detalles
Marketing 3. 0 : From Products to Customers to the Human Spirit
de Iwan Setiawan; Hermawan Kartajaya; Philip Kotler
- Usado
- Tapa dura
- Estado
- Nuevo
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, United States
- Precio
-
EUR 6.48Envío gratuito a USA
Mostrar detalles
Marketing 3. 0 : From Products to Customers to the Human Spirit
de Iwan Setiawan; Hermawan Kartajaya; Philip Kotler
- Usado
- Muy bueno
- Tapa dura
- Estado
- Usado - Muy bueno
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 5
- Librería
-
Seattle, Washington, United States
- Precio
-
EUR 6.49Envío gratuito a USA
Mostrar detalles
Marketing 3. 0 From Products to Customers to the Human Spirit
de Kotler, Philip.
- Usado
- Bien
- Estado
- Usado - Bien
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 1
- Librería
-
Grandview Heights, Ohio, United States
- Precio
-
EUR 13.17EUR 3.27 enviando a USA
Mostrar detalles
Marketing 3.0: From Products to Customers to the Human Spirit
de Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iw
- Nuevo
- Estado
- Nuevo
- ISBN 10 / ISBN 13
- 9780470598825 / 0470598824
- Cantidad disponible
- 40
- Librería
-
Benton Harbor, Michigan, United States
- Precio
-
EUR 16.84EUR 3.72 enviando a USA