Descripción de contraportada
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.
Detalles
- Título Standing Room Only
- Autor Philip Kotler; Joanne Scheff (With)
- Encuadernación Tapa dura
- Edición [ Edition: first
- Páginas 560
- Volúmenes 1
- Idioma ENG
- Editorial Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Fecha de publicación 1997-01
- ISBN 9780875847375 / 0875847374
- Peso 2.35 libras (1.07 kg)
- Dimensiones 9.3 x 8 x 1.7 pulgadas (23.62 x 20.32 x 4.32 cm)
- Library of Congress subjects Performing arts - Marketing
- Número de catálogo de la Librería del Congreso de EEUU 96010225
- Dewey Decimal Code 791.069
Reseñas en medios
Citas
- Booklist, 12/01/1996, Page 637
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