Descripción:
Taylor & Francis Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Acquiring, Processing, and Deploying Voice of the Customer Tapa dura - 2000 - 1st Edición
de M. Larry Shillito
Resumen
Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end.
Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise.
All of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC.
The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer's wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd.
Primera línea
The backbone of a commercialization process is the Voice of the Customer (VOC).
Detalles
- Título Acquiring, Processing, and Deploying Voice of the Customer
- Autor M. Larry Shillito
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 296
- Volúmenes 1
- Idioma ENG
- Editorial CRC Press
- Fecha de publicación 2000-09-25
- ISBN 9781574442908 / 1574442902
- Peso 1.11 libras (0.50 kg)
- Dimensiones 9.56 x 6.46 x 0.85 pulgadas (24.28 x 16.41 x 2.16 cm)
- Library of Congress subjects Customer services - Management
- Número de catálogo de la Librería del Congreso de EEUU 00055358
- Dewey Decimal Code 658.812
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Acquiring, Processing, and Deploying : Voice of the Customer
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Acquiring, Processing, and Deploying: Voice of the Customer
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CRC Press, 2000-09-25. Hardcover. Good. Excellent customer service. Prompt Customer Service.
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Acquiring, Processing, and Deploying: Voice of the Customer
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Hardcover. Very Good. UK stocked, available immediately. Hardcover, published by CRC Press in 2001. A superb copy throughout, in glossy illustrated covers. The contents are unmarked. Illustrated. Light edge wear only. Weight (unpacked) is 552 grams.
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Acquiring, Processing, and Deploying: Voice of the Customer
de Shillito, M. Larry
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Acquiring, Processing, and Deploying: Voice of the Customer
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CRC Press, 2000-09-25. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Acquiring, Processing, and Deploying: Voice of the Customer
de M. Larry Shillito
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Hardback. New. Presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. This title demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may be used to obtain and deploy VOC.
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Voice of the Customer: Acquiring, Processing, and Deploying
de M. Larry Shillito M Larry Shillito
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Saint Lucie Pr, 2000. Hardcover. New. 1st edition. 279 pages. 9.25x6.50x0.75 inches.
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