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Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People Tapa dura - 2001

de Marc Gobe; Sergio Zyman


Información de la editorial

Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.

Primera línea

have become more valuable than tangible assets. The traditional supply/demand economic models are being completely reevaluated.

Detalles

  • Título Emotional Branding: The New Paradigm for Connecting Brands to People
  • Autor Marc Gobe; Sergio Zyman
  • Encuadernación Tapa dura
  • Edición 1st
  • Páginas 319
  • Volúmenes 1
  • Idioma ENG
  • Editorial Allworth Press, New York, New York, U.S.A.
  • Fecha de publicación January 15, 2001
  • Ilustrado
  • ISBN 9781581150780 / 1581150784
  • Peso 1.4 libras (0.64 kg)
  • Dimensiones 9.46 x 6.16 x 1 pulgadas (24.03 x 15.65 x 2.54 cm)
  • Library of Congress subjects Branding (Marketing), Consumers' preferences
  • Número de catálogo de la Librería del Congreso de EEUU 00053428
  • Dewey Decimal Code 658.827

Acerca del autor

Marc Gobe is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gobe, Marc Gobé, Sergio Zyman

  • Usado
Estado
Used - Very Good
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Waltham, Massachusetts, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 1.23
EUR 2.80 enviando a USA

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Descripción:
Allworth Press. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Precio
EUR 1.23
EUR 2.80 enviando a USA
Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gobe, Marc Gob, Sergio Zyman

  • Usado
  • Tapa dura
  • First
Estado
Usado - Good Condition
Edición
[ Edition: first ]
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Blacksburg, Virginia, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 2.34
EUR 3.97 enviando a USA

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Descripción:
[ Edition: first ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Allworth Press Pub Date: 1/15/2001 Binding: Hardcover Pages: 352
Precio
EUR 2.34
EUR 3.97 enviando a USA
Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gobe

  • Usado
Estado
UsedGood
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Imperial, Missouri, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.22
Envío gratuito a USA

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Descripción:
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Precio
EUR 4.22
Envío gratuito a USA
Emotional Branding : The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding : The New Paradigm for Connecting Brands to People

de Gobé, Marc

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.67
Envío gratuito a USA

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Descripción:
Skyhorse Publishing Company, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.
Precio
EUR 4.67
Envío gratuito a USA
Emotional Branding : The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding : The New Paradigm for Connecting Brands to People

de Gobé, Marc

  • Usado
Estado
Used - Very Good
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.67
Envío gratuito a USA

Mostrar detalles

Descripción:
Windsor Books International. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Precio
EUR 4.67
Envío gratuito a USA
Emotional Branding : The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding : The New Paradigm for Connecting Brands to People

de Gobé, Marc

  • Usado
Estado
Used - Good
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Reno, Nevada, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.67
Envío gratuito a USA

Mostrar detalles

Descripción:
Skyhorse Publishing Company, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.
Precio
EUR 4.67
Envío gratuito a USA
Emotional Branding: The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gobe; Marc Gobé; Sergio Zyman

  • Usado
  • Bien
  • Tapa dura
Estado
Usado - Bien
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Memphis, Tennessee, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 4.97
Envío gratuito a USA

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Descripción:
Allworth Press, 2001-01-15. Hardcover. Good. 6x1x9.
Precio
EUR 4.97
Envío gratuito a USA
Emotional Branding: The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gob?

  • Usado
  • Bien
  • Tapa dura
Estado
Usado - Bien
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Seattle, Washington, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.59
Envío gratuito a USA

Mostrar detalles

Descripción:
Skyhorse Publishing Company, Incorporated, 2001. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Precio
EUR 5.59
Envío gratuito a USA
Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

de Gobe, Marc; Zyman, Sergio

  • Usado
  • Tapa dura
Estado
Nuevo
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
2
Librería
Seattle, Washington, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.59
Envío gratuito a USA

Mostrar detalles

Descripción:
Allworth Press, 2001. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Precio
EUR 5.59
Envío gratuito a USA
Emotional Branding: The New Paradigm for Connecting Brands to People
Foto de archivo: la portada puede ser diferente

Emotional Branding: The New Paradigm for Connecting Brands to People

de Marc Gobe

  • Usado
Estado
UsedAcceptable
ISBN 10 / ISBN 13
9781581150780 / 1581150784
Cantidad disponible
1
Librería
Interlochen, Michigan, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 5.87
Envío gratuito a USA

Mostrar detalles

Descripción:
UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Precio
EUR 5.87
Envío gratuito a USA