Intellectual Property: The Tough New Realities That Could Make or Break Your Business Tapa dura - 2007
de Paul Goldstein
The definitive guide to intellectual property for business managers
How can a product of the mind an innovation, a song, a logo, a business secret become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use?
Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It's also a key question for individuals for instance, if you quit your job after mastering the company's secrets, what can you do with that information?
With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights all essential business issues that have changed rapidly in the last few years.
Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg's surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5.
Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.
Resumen
How can a product of the mindan innovation, a song, a logo, a business secretbecome the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use?
Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individualsfor instance, if you quit your job after mastering the company’s secrets, what can you do with that information?
With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrightsall essential business issues that have changed rapidly in the last few years.
Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5.
Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.
Detalles
- Título Intellectual Property: The Tough New Realities That Could Make or Break Your Business
- Autor Paul Goldstein
- Encuadernación Tapa dura
- Edición First Edition
- Páginas 244
- Volúmenes 1
- Idioma ENG
- Editorial Portfolio, New York
- Fecha de publicación 2007-11-08
- ISBN 9781591841777 / 1591841771
- Peso 0.92 libras (0.42 kg)
- Dimensiones 9.2 x 6.38 x 0.9 pulgadas (23.37 x 16.21 x 2.29 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Library of Congress subjects Intellectual property - United States, Intellectual property - Economic aspects -
- Número de catálogo de la Librería del Congreso de EEUU 2007014193
- Dewey Decimal Code 346.730
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