Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World Tapa dura - 2018

Melissa A. Schilling is the John Herzog Family professor of management and organizations at New York University's Stern School of Business, and one of the world's leading experts on innovation. Her textbook, Strategic Management of Technological Innovation (now in its fifth edition), is the number one innovation strategy text in the world, and is available in seven languages. Dr. Schilling is also a coauthor of Strategic Management: An Integrated Approach, now in its 12th edition and one of the world's leading strategic management textbooks in the world.

Professor Schilling's doctorate in strategic management is from the University of Washington where her dissertation research analyzed technology standards battles in high technology industries. She sought answers to questions such as "How and why are dominant technologies chosen in 'winner-take-all' industries?" and "How do managers make the difficult choice between protecting their technologies with patents or copyrights, versus rapidly disseminating them to build support for their technologies?" This work positioned her on the forefront of research on innovation strategy, with expertise on industries such as smartphones, computers, software, and video games.

Dr. Schilling subsequently expanded her research to include other high technology industries such as biotech, renewable energy, and electric vehicles. Her articles on innovation, creativity, alliances, and modularity have appeared in leading journals such Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Research Policy, and Harvard Business Review.