Resultados de búsqueda: la fleur de coca pantomime de mariani angelo

Paris: Silvestre, 1892.. 4to. Softbound (no cloth issued). First edition. Photographs of a theatrical production, a pantomime, presented one time only by Mariani at Le Theatre Angelo Mariani in 1892. The photos depict scenes of a male and female mime enjoying the pleasures of Mariani's coca wine. Angelo Mariani formulated his cocaine-based beverage in 1871 while working at a drugstore in Paris. A few years later this elixir of wine and coca leaves that would cure all ills and "make the weak strong" became wildly popular especially after Mariani used his exceptional skills as a saleman and promoter to garner endorsements from Thomas Edison, President McKinley, Jules Verne, Sandra Bernhardt, Pope Leo X11, Robert Louis Stephenson, and even Queen Victoria! Mariani published several volumes of cocaine testimonials, postcards advertising his product, commissioned fashionable posters from famed Belle Epoque designer Jules Cheret, and even produced this stage show extolling it's virtues. Shortly… Leer más

Paris: Théâtre Angelo Mariani, Imprimé chez Silvestre, 1892. Softcover. Fine. First edition. Quarto. 12 full-page photographic illustrations reproduced in "Glyptography". Printed paper wrappers. Fine. Edition of 500 copies issued by Angelo Mariani. One of the first modern publicity books, Angelo Mariani, a brilliant Corsican pharmacist who achieved widespread fame thanks to his coca wine and revolutionary advertising methods that made him, in many ways, the father of modern publicity. The Mariani wine with coca from Peru was a huge success of the Belle Époque. It consisted of the infusion of coca leaves in Bordeaux wine. It became the most popular drug at the end of the 19th century and was also the precursor of Coca-Cola, as Mariani and his products gradually reached even greater notoriety in the United States than in Europe. This pantomime, which was presented only once on June 29, 1892, to music by Leopold Gangloff, sets by Charles Toché, costumes by Paul Donny, and directed by P. L'Évesque… Leer más