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ISE Services Marketing: Integrating Customer Focus Across the Firm
de Valarie A. Zeithaml Mary Jo Bitner
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- 9781266287152 / 1266287159
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Woodside, New York, United States
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EUR 71.52EUR 3.76 enviando a USA
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ISE Services Marketing: Integrating Customer Focus Across the Firm
de Valarie Zeithaml
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- Nuevo
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- Paperback
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- 9781266287152 / 1266287159
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Southport, Merseyside, United Kingdom
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Descripción:
Paperback / softback. New. <p>Zeithaml/Bitner/Gremler, <i>Services Marketing</i> introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  </p><p>⢠Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. </p><p>⢠New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. </p><p>⢠New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. </p><p>⢅
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Services Marketing: Integrating Customer Focus Across the Firm ISE
de Valarie A. Zeithaml (Author), Mary Jo Bitner (Author), Dwayne D. Gremler Associate Professor of Marketing (Author)
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- 8th Edition
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- 9781266287152 / 1266287159
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Bangkok , Thailand
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EUR 85.68EUR 9.42 enviando a USA
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New. Never used book
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ISE Services Marketing: Integrating Customer Focus Across the Firm
de Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler Associate Professor of Marketing, Dwayne D.
- Nuevo
- Tapa blanda
- Estado
- Nuevo
- Encuadernación
- Paperback
- ISBN 10 / ISBN 13
- 9781266287152 / 1266287159
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- 1
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Exeter, Devon, United Kingdom
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EUR 82.69EUR 11.98 enviando a USA
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Descripción:
McGraw Hill, 2023. Paperback. New. 8th edition. 560 pages. 9.92x7.91x0.91 inches.
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