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Advertising Progress: American Business and the Rise of Consumer Marketing
de Laird, Pamela Walker
- Usado
- Aceptable
- Tapa dura
- Firmado
- First
- Estado
- Aceptable/Fine
- ISBN 10
- 0801858410
- ISBN 13
- 9780801858413
- Librería
-
Hygiene, Colorado, United States
Formas de pago aceptadas
Sobre este artículo
Baltimore, Maryland: Johns Hopkins University Press, 1998. Comprehensive scholarly text examines the modernization of American advertising from the eve of the Civil War to 1920, including the rise of professional specialization and the communications revolution that new technologies made possible; evolution of advertising from the work of informing consumers to creating consumers; the intense competition for both markets and cultural authority; etc. 479 pgs. Illustrated. Inscribed by the author on the front endpaper. Tiny scuff mark on outer edge. Dustjacket in mylar.. Signed by Author. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall.
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Detalles
- Librería
- GlobalAcademics
(US)
- Inventario del vendedor #
- BA-58
- Título
- Advertising Progress: American Business and the Rise of Consumer Marketing
- Autor
- Laird, Pamela Walker
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Aceptable
- Estado de la sobrecubierta
- Fine
- Edición
- First Edition
- ISBN 10
- 0801858410
- ISBN 13
- 9780801858413
- Editorial
- Johns Hopkins University Press
- Lugar de publicación
- Baltimore, Maryland
- Fecha de publicación
- 1998
- Palabras clave
- Marketing, Finance, Corporations, Industry, Labor, Manangement, Banking, Comeercialization, Globalization, Consumerism, Production, Manufacturing, Materialism, Philosophy, Psychology, Sociology, Culture, Technology
- Catálogos del vendedor
- Economics; Business Administration;
- Size
- 8vo
Términos de venta
GlobalAcademics
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Sobre el vendedor
GlobalAcademics
Miembro de Biblio desde 2004
Hygiene, Colorado
Sobre GlobalAcademics
Selling a 40+ years collection of fine quality used, rare, and out-of-print books encompassing a broad range of scholarly academic, technical, scientific, non-fiction, literary and general interest categories.
Our inventory is housed in a Clean, Smoke-Free environment.
We appreciate your business and welcome your inquiries.
Our inventory is housed in a Clean, Smoke-Free environment.
We appreciate your business and welcome your inquiries.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
