The Affluent Society.

Boston: Houghton Mifflin Company, 1958. First edition of the economist's landmark work. Octavo, original cloth with titles to the spine in silver. Boldly signed by John Kenneth Galbraith on the front free endpaper. Laid in this book is an autographed signed letter to Mr. James English, President of The Connecticut Trust Company dated December 19, 1966. Fine in a bright near fine dust jacket with light wear. A very sharp example of this book. John Kenneth Galbraith's breakthrough as a best-selling author came with "The Affluent Society" for which he was honored with the American Economic Association's prestigious presidency. The book also influenced both the Great Society program and the rise of the American "counterculture" in the 1960's. Listed on Modern Library's 100 great nonfiction books of the twentieth century. Galbraith's ideas often addressed the influence of the potential market power of large corporations (Dunn and Pressman, 2005). He believed that corporations could become price makers, rather than price takers, by weakening the accepted principle of consumer sovereignty (Galbraith, 1970). This, in turn, allowed corporations to efficiently increase the production of their goods.