愛国生命生命保険双六. [Aikoku Seimei seimei hoken sugoroku]. [Aikoku Life Insurance Company's Life Insurance Sugoroku Game].

東京. [Tokyo].: 愛国生命保険株式会社. [Aikoku Seimei Hoken Kabushiki Kaisha].. 昭和 2 [1927].. Brightly coloured folding sugoroku, 54 x 77cm, stamp and some browning on reverse. Few small holes at folds but generally very good. Published for the New Year in 1927 this sugoroku game promotes the life insurance company, Aikoku (Patriotic) Life Insurance Company. The company was established during the Meiji period by alliance of over 300,000 sweets traders in Japan. They attracted groups of doctors, nurses and policemen all of whom were exposed to infectious diseases, who were seeking some type of life insurance cover. As the company name indicates, the game features some patriotic personalities, such as General Nogi and 47 Ronins of Ako. However, the main theme of the game was family members' welfare as the company offered various policies which were similar to family saving plans. Thus the main aim of the game is to live a long life and receive the accumulated contributions. .