American Culture and the Marketplace: R.R. Donnelley's Four American Books Campaign, 1926-1930

Washington D.c.: Library of Congress, 1992. Book. Near Fine. Soft cover. First Paperback Edition.. Tells the story of the publication of Melville's Moby Dick in the three volume limited edition issued in an aluminum slip case with Rockwell Kent's illustrations, also Walden, Two Years Before the Mast and The Tales of Edgar Allen Poe. Kent's illustrations are featured in this 67 page softcover volume. Chapters include, Marketing Conditions, The Campaign Plan, The Process of Illustration, Establishing Authoritative Texts, Producing the Type Pages and Distribution and Marketing. Also fascinatiing notes that include re: Moby Dick that the aluminum slipcase was made to small, often damaging the bindings of the three books. A must for any owner of that limited edition Moby Dick or the other rare books studied. Size: 4to - over 9¾" - 12" tall.