Angel Customers And Demon Customers
de Selden, Larry; Colvin, Geoffrey
- Usado
- very good
- Tapa dura
- Estado
- VERY GOOD/VERY GOOD
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Librería
-
Armada, Michigan, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Detalles
- Librería
- Squirreled Away Books (US)
- Inventario del vendedor #
- 10076624
- Título
- Angel Customers And Demon Customers
- Autor
- Selden, Larry; Colvin, Geoffrey
- Formato/Encuadernación
- Hard Cover Hardcover
- Estado del libro
- Usado - VERY GOOD
- Estado de la sobrecubierta
- VERY GOOD
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Editorial
- Portfolio Hardcover
- Lugar de publicación
- New York, Ny, U.s.a.
- Fecha de publicación
- 2003
- Palabras clave
- BUSINESS- SELLING
- Catálogos del vendedor
- BUSINESS- SELLING;
Términos de venta
Squirreled Away Books
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Sobre el vendedor
Squirreled Away Books
Sobre Squirreled Away Books
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- The lower most portion of the spine when the book is standing vertically.