Arte Comercial; Revista Tecnica de Publicidad y Organizacion. Abril 1946. Ano I, Num. 1 de Melendreras, E.R., director; Alfonso Mangada, redactor-jefe - 1946

Madrid: Zugel, 1946. Magazine. 48p., b&w photoillustration and drawings, and one color plate (described below), presswork on semi-glazed reasonably alkaline paperstock. Magazine in 10.5x7.5 inch artsy wraps, edgeworn with a mouse-nibble, dust-soil and creasing. The "color plate," mounted on a cardstock blank and bound in, is a 6.5x4.5 inch cardstock flyer for vitamins B and C featuring a nicely-inked orange; it has partly torn away from its tipped-on margin (NB, stiff card fixed to lightweight paper is our director's design flaw!). The mouse-nibble is to a corner-tip, trivial but quite noticeable. Complete issue, a reading or reference copy. Inaugural issue, a project devoted to commercial art and overall to the principle and practice of active advertising, by editors who hoped to create "a new type of advertising agency unknown in Spain" - as it were an ad collective. Erratic publication ended 1952.