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The Back of the Napkin (Expanded Edition) : Solving Problems and Selling Ideas with Pictures
de Roam, Dan
- Usado
- Estado
- Used - Good
- ISBN 10
- 1591843065
- ISBN 13
- 9781591843061
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
Sinopsis
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- 4486714-6
- Título
- The Back of the Napkin (Expanded Edition) : Solving Problems and Selling Ideas with Pictures
- Autor
- Roam, Dan
- Estado del libro
- Used - Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 1591843065
- ISBN 13
- 9781591843061
- Editorial
- Penguin Publishing Group
- Lugar de publicación
- New York, New York, U.s.a.
- Primera fecha de publicación de esta edición
- 2009-12
Términos de venta
Better World Books
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Sobre el vendedor
Better World Books
Miembro de Biblio desde 2005
Mishawaka, Indiana
Sobre Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
