Bankers In The Selling Role; A Consultative Guide To Cross-Selling Financial Services

New York: John Wiley & Sons, 1984. Second Edition [Revised and updated--stated], Third printing [stated]. Hardcover. Very good/Good. Ira Lerner (Author photograph). xiv, 177, [1] pages. Illustrations. Reader's Feedback Summary. Index. The DJ has some wear and soiling. Inscribed by the author on the fep. Inscription reads Charlie - a very special and dear friend All the best Linda Aug. 1986. Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry. The recipient of many high-level sales awards, she is the author of numerous influential books, including Selling by Phone, Sales Coaching, and the New York Times bestselling Perfect Selling. She also teaches sales and management at The Wharton School and the University of Pennsylvania. Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.