Bauer Beton

Frankfurt am Main/New York: Bauer Type Foundry, 1931. Book. Good. Soft cover. 4to - over 9¾ - 12" tall. Undated, but c.1931 according to a Kodak competition page to rear (see image). Card covers. Condition: Good, with general light shelfwear to covers, including a 3 inch split to covers at base of spine. The catalogue is stapled, and the three staples are beginning to rust, with some separation of the pages to the base at the rear of the catalogue. No inscriptions. Unpaginated. Many period advertisements. A Soldans label is fixed to the inside of the front cover. Soldans were Bauer's London agents, and represented several of the German type foundries in the UK at the time. This type specimen catalogue was designed by Imre Reiner (1900-1987) and features the five weights of the Bauer Beton typeface which was designed by Heinrich Jost (1889-1948). The foreword states: "The artist Heinrich Jost was guided in his work by the idea of creating a letter which is of general use and lasting value, a letter which is elastic in its application and modern in appearance, yet easy to read and pleasing to the eye"..