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Big Brown: The Untold Story of UPS
de Niemann, Greg
- Usado
- Tapa dura
- Estado
- Like New
- ISBN 10
- 0787994022
- ISBN 13
- 9780787994020
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
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Detalles
- Librería
- World of Books Ltd
(GB)
- Inventario del vendedor #
- GOR013780978
- Título
- Big Brown: The Untold Story of UPS
- Autor
- Niemann, Greg
- Formato/Encuadernación
- Hardback
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0787994022
- ISBN 13
- 9780787994020
- Editorial
- Jossey-Bass
- Primera fecha de publicación de esta edición
- February 26, 2007
Términos de venta
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Sobre el vendedor
World of Books Ltd
Sobre World of Books Ltd
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...