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Big Brown: The Untold Story of UPS

Big Brown: The Untold Story of UPS

Big Brown: The Untold Story of UPS

Big Brown: The Untold Story of UPS

de Niemann, Greg

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Like New
ISBN 10
0787994022
ISBN 13
9780787994020
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
GORING BY SEA, West Sussex, United Kingdom
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Sobre este artículo

Hardback. Like New.

Sinopsis

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

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Detalles

Librería
World of Books Ltd GB (GB)
Inventario del vendedor #
GOR013780978
Título
Big Brown: The Untold Story of UPS
Autor
Niemann, Greg
Formato/Encuadernación
Hardback
Estado del libro
Nuevo
Cantidad disponible
1
Encuadernación
Tapa dura
ISBN 10
0787994022
ISBN 13
9780787994020
Editorial
Jossey-Bass
Primera fecha de publicación de esta edición
February 26, 2007

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Sobre el vendedor

World of Books Ltd

Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2007
GORING BY SEA, West Sussex

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