Ir al contenido

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

Ver a tamaño completo.

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

de Newhouse, John

  • Usado
  • very good
  • Tapa blanda
Estado
Very Good
ISBN 10
1400078725
ISBN 13
9781400078721
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
GORING BY SEA, West Sussex, United Kingdom
4 copias disponibles en esta librería
(Puedes añadir más en el área de pago.)
Precio
EUR 15.32
O solamente EUR 13.79 con un
Membresía Biblioclub
EUR 10.11 Envío a USA
Envío estándar: de 7 a 40 días

Más opciones de envío

Formas de pago aceptadas

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

Sobre este artículo

Paperback. Very Good.

Sinopsis

From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.From the Hardcover edition.

Reseñas

Iniciar sesión or Crear una cuenta primero!)

¡Estás clasificando este libro como un obra, no al vendedor ni la copia específica que has comprado!

Detalles

Librería
World of Books Ltd GB (GB)
Inventario del vendedor #
GOR005260666
Título
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
Autor
Newhouse, John
Formato/Encuadernación
Tapa blanda
Estado del libro
Usado - Very Good
Cantidad disponible
4
ISBN 10
1400078725
ISBN 13
9781400078721
Editorial
Vintage
Lugar de publicación
New York
Primera fecha de publicación de esta edición
January 8, 2008

Términos de venta

World of Books Ltd

If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.

Sobre el vendedor

World of Books Ltd

Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2007
GORING BY SEA, West Sussex

Sobre World of Books Ltd

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
tracking-