Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
de Newhouse, John
- Usado
- very good
- Tapa blanda
- Estado
- Very Good
- ISBN 10
- 1400078725
- ISBN 13
- 9781400078721
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
4 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.From the Hardcover edition.
Reseñas
(¡Iniciar sesión or Crear una cuenta primero!)
Detalles
- Librería
- World of Books Ltd (GB)
- Inventario del vendedor #
- GOR005260666
- Título
- Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
- Autor
- Newhouse, John
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Very Good
- Cantidad disponible
- 4
- ISBN 10
- 1400078725
- ISBN 13
- 9781400078721
- Editorial
- Vintage
- Lugar de publicación
- New York
- Primera fecha de publicación de esta edición
- January 8, 2008
Términos de venta
World of Books Ltd
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
Sobre el vendedor
World of Books Ltd
Sobre World of Books Ltd
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.