Branded Customer Service: The New Competitive Edge de Barlow, Janelle; Stewart, Paul - 2004-10-01

Berrett-Koehler Publishers, 2004. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Berrett-Koehler Publishers, 2004-10-01. Hardcover. Good.

Hardback. Very Good.

Berrett-Koehler Publishers. Collectible - Very Good. Signed Copy Collectible - Very Good. Very Good dust jacket. Signed/Inscribed by author on front endpage.

Berrett-Koehler Publishers. Collectible - Good. Signed Copy First edition copy. Collectible - Good. Good dust jacket. Signed/Inscribed by Barlow on front endpage. (business)

Berrett-Koehler Publishers. Used - Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Berrett-Koehler Publishers, 2004. First Edition . Hardcover. Fine/Very Good. This Stated First Edition book is Autographed and inscribed "Best regards" by Janelle Barlow on the 1st page (free endpaper). This book is in fine condition. The binding is tight and pages are clean. It appears to have not had use. The dust jacket is in very good to fine condition with minor bumps and scuffs.

Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Berrett-Koehler Publishers, 2004-10-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!