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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
de Kevin T. Jackson
- Nuevo
- Tapa dura
- Estado
- Nuevo
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Librería
-
Southport, Merseyside, United Kingdom
5 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Detalles
- Librería
- The Saint Bookstore
(GB)
- Inventario del vendedor #
- B9780195161380
- Título
- Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
- Autor
- Kevin T. Jackson
- Formato/Encuadernación
- Hardback
- Estado del libro
- Nuevo
- Cantidad disponible
- 5
- Encuadernación
- Tapa dura
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Editorial
- Oxford University Press, USA
- Lugar de publicación
- Ny
- Primera fecha de publicación de esta edición
- March 5, 2004
Términos de venta
The Saint Bookstore
Sobre el vendedor
The Saint Bookstore
Sobre The Saint Bookstore
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...