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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
de Jackson, Kevin T
- Usado
- Bien
- Tapa dura
- Estado
- Bien
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Librería
-
Newport Coast, California, United States
Formas de pago aceptadas
Sobre este artículo
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Sinopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Detalles
- Librería
- Bonita
(US)
- Inventario del vendedor #
- 0195161386.G
- Título
- Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
- Autor
- Jackson, Kevin T
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Editorial
- Oxford University Press, USA
- Lugar de publicación
- Ny
- Primera fecha de publicación de esta edición
- March 5, 2004
Términos de venta
Bonita
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
