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Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line
de Jackson, Kevin T
- Usado
- Estado
- Used - Good
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- 39308956-6
- Título
- Building Reputational Capital : Strategies for Integrity and Fair Play That Improve the Bottom Line
- Autor
- Jackson, Kevin T
- Estado del libro
- Used - Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0195161386
- ISBN 13
- 9780195161380
- Editorial
- Oxford University Press, Incorporated
- Lugar de publicación
- Ny
- Primera fecha de publicación de esta edición
- March 5, 2004
Términos de venta
Better World Books
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