Building Theatre Patronage: Management and Merchandising

New York: Chalmers Publishing Company, 1927. John F. Barry, A.B., B.S., A.M.,.... Director of the Public Theatre Managers Training School; organizer and Director of the Paramount Theatre Managers Training School. One of the leading authorities on the subject of theatre management. Thirty-six chapters provided which includes Introduction and Appendix. A sample of the contents: The Motion Picture Theatre.... The Development of Theatre Advertising.... The Theatre as an Institution.... The Manager.... Management.... Advertising.... Selling Within the Theatre.... Newspaper Advertising.... Color.... Music.... Ventilation.... Theatre Accidents.... Legal Problems, etc., etc. B/w full-page photo illustrations on heavier semi-gloss stock - all in excellent condition. The Appendix offers: Forms and Charts. Burgundy flex boards. Gilt title print remains bright. Name to ffep. Light toning to leaf edges. A most respectable, sound copy.. First Edition, First Printing (June). Hard Cover. Very Good. Theatre Patronage + Paramount Theatre Managers Training School + Management + Merchandising + Advertising + Newspaper Advertising + Music + Theatre Accidents + NOISBN.