The Business of Advertising;
de Calkins, Earnest Elmo
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Selkirk, United Kingdom
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Sobre este artículo
New York, D. Appleton & Co, 1924;. Hardback. Very goodd/ No dj. xvi, 363pp with 1 coloured & numerous black & white illustrations plus Appendices, Index & 2pp Publishers catalogue. Red scuffed covers with bright gilt title on front, slightly sunned gilt tile on spine. " In revising 'Modern Advertising' it has been necessary to rewrite it......" .
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Detalles
- Librería
- Wheen O'Books
(GB)
- Inventario del vendedor #
- 13647
- Título
- The Business of Advertising;
- Autor
- Calkins, Earnest Elmo
- Estado del libro
- Usado
- Encuadernación
- Tapa dura
- Editorial
- New York, D. Appleton & Co, 1924;
- Palabras clave
- Business, American Advertising, Sellers of space, Marketing, Business
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Sunned
- Damage done to a book cover or dust jacket caused by exposure to direct sunlight. Very strong fluorescent light can cause slight...
