THE BUSINESS OF ECONOMICS- Competition, The Stakeholder Economy, Business Strategy

New York: Oxford University Press, 1996. THE BUSINESS OF ECONOMICS- Competition, The Stakeholder Economy, Business Strategy- John Kay- Illustrated-B&W-charts-graphs- Oxford University Press-NY- 1996- 1st Edition-1st Printing- full number line-True 1st- Hardcover:-8vo - over 7¾" - 9¾" Tall- New/FINE++ dj has only minor negligible shelf rubbing at heel of jacket- unread copy!- 216pp are clean and crisp- SEE PHOTO- Medicine and business management share certain similarities, writes John Kay. For centuries, the theories behind medical practice were mostly nonsense. Doctors simply applied fashionable nostrums, bleeding one patient, starving another, and sometimes the patient got better, sometimes not. The prestige of a doctor rested more on the social rank of his patients and the confidence of his assertions than on the evidence of his cures. Much the same can be said of present-day management gurus. But there is one difference between medicine and management, Kay adds. In the last 100 years, medicine has been transformed by science. Management has not. In The Business of Economics, Kay argues that it is economics that can provide the science that management presently lacks, that economics is the natural backbone of business management. In the many insightful and lively pieces collected here, Kay looks at the application of economics to the central strategic issues facing firms--their choice of activities and markets.......Non-fiction-economics-business-illustrated (4132). 1st Edition-1st Printing. Hard Cover. NEW/Fine++. Illus. by Illustrated-B&W-charts-graphs. 8vo - over 7¾" - 9¾" Tall.