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Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].
de Lindstrom, Martin
- Usado
- Tapa blanda
- Estado
- Ver descripción
- ISBN 10
- 1847940129
- ISBN 13
- 9781847940124
- Librería
-
Annandale, New South Wales, Australia
Formas de pago aceptadas
Sobre este artículo
London: Random House Business Books, 2008. Paperback octavo, very good condition, pages lightly toned as common, minor edgewear corners. 240 pp. Martin Lindstrom describes the gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
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Detalles
- Librería
- Bookhome Sydney
(AU)
- Inventario del vendedor #
- 26040
- Título
- Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong].
- Autor
- Lindstrom, Martin
- Estado del libro
- Usado
- Encuadernación
- Tapa blanda
- ISBN 10
- 1847940129
- ISBN 13
- 9781847940124
- Editorial
- Random House Business Books
- Lugar de publicación
- London
- Fecha de publicación
- 2008
- Palabras clave
- business, buying behaviour, psychology, behaviour, behavior
- Catálogos del vendedor
- BUSINESS & COMMERCE;
Términos de venta
Bookhome Sydney
Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.
Sobre el vendedor
Bookhome Sydney
Miembro de Biblio desde 2004
Annandale, New South Wales
Sobre Bookhome Sydney
Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Octavo
- Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
