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Canadian Advertising in Action-Fifth Edition
de Tuckwell, Keith J
- Usado
- Muy bueno
- Tapa blanda
- Estado
- Muy bueno
- ISBN 10
- 0130836834
- ISBN 13
- 9780130836830
- Librería
-
WESTBANK, British Columbia, Canada
Precio
EUR 28.27EUR 25.45
Formas de pago aceptadas
Sobre este artículo
Tight and unmarked-" Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief, and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans."-minor shelf wear.
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Detalles
- Librería
- MAD HATTER BOOKSTORE
(CA)
- Inventario del vendedor #
- 17433
- Título
- Canadian Advertising in Action-Fifth Edition
- Autor
- Tuckwell, Keith J
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- Edición
- Fifth
- Encuadernación
- Tapa blanda
- ISBN 10
- 0130836834
- ISBN 13
- 9780130836830
- Editorial
- Prentice Hall Canada
- Lugar de publicación
- Don Mills, Ontario, Canada
- Fecha de publicación
- 1999
- Tamaño
- 4 t
Términos de venta
MAD HATTER BOOKSTORE
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Sobre el vendedor
MAD HATTER BOOKSTORE
Miembro de Biblio desde 2019
WESTBANK, British Columbia
Sobre MAD HATTER BOOKSTORE
Established 1983. All genres of used books.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
