Circa 1922 Del Mar, California Real Estate Sales Promotional Booklet

South Coast Land Company, Los Angeles, 1922; oblong octavo (6" x 9"), 24 pages. Beautifully illustrated South Coast Land Company real estate sales booklet designed to entice wealthy buyers into purchasing 1/4 to 1/2 acre lots in spectacular Del Mar, California. Twenty full-page b&w photographs of the sights and attractions of 1920’s Del Mar, including Los Baños Plunge, Stratford Inn, The Palisades, Serpentine Drive, Santa Fe Depot, Pleasure Pier, Cave Of The Winds, Torrey Pines, and the recently completed homes of a number of influential residents, such as C.A. Canfield, oil tycoon and business partner of Edward Doheny; H.W. Keller, prominent land developer and partner in South Coast Land Co.; Ed. Fletcher, noted San Diego businessman, land developer, and California State Senator; Wm. G. Kerckhoff, lumber and power magnate, notable philanthropist, and partner with Henry Huntington in Pacific Light & Electric; and O.N. Chafee. No printed publication date (circa 1922). Fine, in marvelous color illustrated card wraps.