Consumer Behavior
de Schiffman, Leon G.; Kanuk, Leslie Lazar
- Usado
- Aceptable
- Tapa dura
- Estado
- Aceptable
- ISBN 10
- 0135053013
- ISBN 13
- 9780135053010
- Librería
-
Seattle, Washington, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer’s ability to learn more about customers’ purchases in order to implement a strategy with greater precision.
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Detalles
- Librería
- ThriftBooks (US)
- Inventario del vendedor #
- G0135053013I5N00
- Título
- Consumer Behavior
- Autor
- Schiffman, Leon G.; Kanuk, Leslie Lazar
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Aceptable
- Cantidad disponible
- 1
- ISBN 10
- 0135053013
- ISBN 13
- 9780135053010
- Editorial
- Prentice Hall
- Lugar de publicación
- USA
- Fecha de publicación
- 2009
Términos de venta
ThriftBooks
Sobre el vendedor
ThriftBooks
Sobre ThriftBooks
Glosario
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