The Consumer Trap: Big Business Marketing in American Life (History of Communication) de Michael Dawson - 2004-12-15

University of Illinois Press, 12/15/2004 12:00:01. paperback. Good. 0.6693 in x 8.9764 in x 5.9843 in. This is a used book in good condition and may show some signs of use or wear .

University of Illinois Press, 2004. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

University of Illinois Press, 2004. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Paperback / softback. New. The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from… Leer más

Univ of Illinois Pr, 2005. Paperback. New. illustrated edition. 216 pages. 9.00x6.25x0.75 inches.

University of Illinois Press, 2004-12-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!