Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
de Smith, Jaynie L.; Flanagan, William G
- Nuevo
- Tapa dura
- Estado
- Nuevo/New
- ISBN 10
- 0385517092
- ISBN 13
- 9780385517096
- Librería
-
WESTBANK, British Columbia, Canada
Precio
EUR 18.79EUR 16.92
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Sobre este artículo
Tight, clean, and unmarked-" Why should I do business with you. and not your competitor?-Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients, and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do- They have a competitive advantage but don't know what it is--so they lower prices instead- They know what their competitive advantage is but neglect to tell clients about it- They mistake "strengths" for competitive advantages- They don't concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent--and so did company revenues. Jack Welch has said, "If you don't have a competitive advantage, don't compete." This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them."-Minor shelf wear.
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Detalles
- Librería
- MAD HATTER BOOKSTORE (CA)
- Inventario del vendedor #
- 17375
- Título
- Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
- Autor
- Smith, Jaynie L.; Flanagan, William G
- Estado del libro
- Nuevo
- Estado de la sobrecubierta
- New
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0385517092
- ISBN 13
- 9780385517096
- Editorial
- Currency
- Lugar de publicación
- Usa
- Fecha de publicación
- 2006
- Tamaño
- 8 vo
Términos de venta
MAD HATTER BOOKSTORE
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Sobre el vendedor
MAD HATTER BOOKSTORE
Miembro de Biblio desde 2019
WESTBANK, British Columbia
Sobre MAD HATTER BOOKSTORE
Established 1983. All genres of used books.
Glosario
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- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...