Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
de Moore, Geoffrey A
- Usado
- Estado
- Used - Good
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Librería
-
Reno, Nevada, United States
3 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Detalles
- Librería
- Better World Books (US)
- Inventario del vendedor #
- 2196635-6
- Título
- Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
- Autor
- Moore, Geoffrey A
- Estado del libro
- Used - Good
- Cantidad disponible
- 3
- Encuadernación
- Unknown
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Editorial
- HarperCollins Publishers
- Lugar de publicación
- New York
- Primera fecha de publicación de esta edición
- 1999
- LCCN
- 98055078
Términos de venta
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