The culture and commerce of publishing in the 21st century de Greco, Albert Nicholas, 1945-; Rodríguez, Clara Elsie,; 1944-; Wharton, Robert Michael - 2007

Stanford (Calif.): Stanford business books, 2007. Hardcover. Fine. Quarto in grey boards; spine is white with red and black text; viii, 262 p. : ill. ; 27 cm. Includes bibliographical references (p. [223]-256) and index. Contents: Changes in the book-publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing : "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.