Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We M ust

William Morrow Paperbacks, 2000. Paperback. Good. America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, L asn aims to stop the branding of America by changing the way information fl ows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture indu stries set agendas. With a courageous and compelling voice, Lasn deconstruc ts the advertising culture and our fixation on icons and brand names. And h e shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celeb rities, and by breaking the "media trance" of our TV-addicted age. A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.