Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force

New York: The Free Press, 1998. Reprint. Second printing. Hardcover. Very good in very good dust jacket. Signed by author. DJ has slight wear and soiling.. xiii, [1], 364 p. Illustrations. Index. The author was a senior sales training consultant for Xerox Corporation. This guide teaches the reader an eight-stage sales process to anticipate and manipulate customer behaviour at each phase of the selling cycle. The eight stages are: research, analysis, confirmation, requirement, specification, solution, close and maintenance. CUSTOMER CENTERED SELLING teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolle reveals, is reversing the conventional selling practice.