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Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer
de Carl Sewell
- Usado
- Tapa blanda
- Estado
- Like New
- ISBN 10
- 0385504454
- ISBN 13
- 9780385504454
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Sinopsis
In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including:- Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge- No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them?- Measure everything: Telling your employees to do their best won't work if you don't know how they can improve - Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother.From the Trade Paperback edition.
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Detalles
- Librería
- World of Books Ltd
(GB)
- Inventario del vendedor #
- GOR011810530
- Título
- Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer
- Autor
- Carl Sewell
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- ISBN 10
- 0385504454
- ISBN 13
- 9780385504454
- Editorial
- Currency
- Lugar de publicación
- New York
- Primera fecha de publicación de esta edición
- November 19, 2002
Términos de venta
World of Books Ltd
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Sobre el vendedor
World of Books Ltd
Sobre World of Books Ltd
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...