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Design Management: Using Design to Build Brand Value and Corporate Innovation
de Borja de Mozota, Brigitte
- Usado
- Bien
- Tapa blanda
- Estado
- Bien
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Librería
-
Newport Coast, California, United States
Formas de pago aceptadas
Sobre este artículo
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Sinopsis
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
Reseñas
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Detalles
- Librería
- Bonita
(US)
- Inventario del vendedor #
- 1581152833.G
- Título
- Design Management: Using Design to Build Brand Value and Corporate Innovation
- Autor
- Borja de Mozota, Brigitte
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Editorial
- Allworth Press
- Lugar de publicación
- New York, New York, U.s.a
- Primera fecha de publicación de esta edición
- August 1, 2003
Términos de venta
Bonita
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