DESIGNER'S GUIDE TO PRINT PRODUCTION

New York: Watson-Guptill Publications,. Very Good/Very Good. 1990. First Edition, First Printing . Hard Cover. 4to - 8.5" By 11" Tall Includes info on preparing copy for typesetting, preparing art and photos for reproduction, colour reproduction, printing and paper. Glossary. 159 pages. Preparing Copy for Typesetting; Copyfitting and Mark-Up Aids; Column Depth Chart; Character Count Chart; Decimal Conversion Chart; Proofreader's Marks; Step-By-Step Copyfitting Methods; Clear Copy Mark-Up for Designers; How to Write Standard Style Sheets; Capturing Your Own Keystrokes: Preparing Art and Photos for Reproduction: Camera Formats and Film Sizes; How to Buy Photography; Cropping, Sizing and Scaling; Evaluating Black-and-White Prints; Understanding Halftone Reproduction; Colour Halftones and Duotones; In-House Special Effects; Art Prep for Specialty Processes: Colour Reproduction: Evaluating Colour Transparencies; Basic Colour Separation Methods; Realizing Prepress Colour Savings; Guide to Prepress Proofs; Dispelling Colour Matching Myths; Colour Electronic Prepress Systems; "Scitexing" Your Colour Art; Dot Etching: A Viable Option; Gray Component Replacement (GCR): Printing & Paper: Printing Trade Customs Defined; Sample Printing Forms; How to Obtain Competitive Bids; A Production Schedule That Works; Basic Imposition; The Fundamentals of Folding; Standard Paper and Envelope Sizes; Paper and Colour Printing; Troubleshooting Press Problems; The Technical Press Approval; Printing with Specialty Inks; Working Guide to Binding: Technology Update: Trends in Graphic Arts Technology Print Production in the '90s and Beyond Glossary .