Different: Escaping the Competitive Herd
de Moon, Youngme
- Usado
- Estado
- UsedGood
- ISBN 10
- 030746086X
- ISBN 13
- 9780307460868
- Librería
-
Interlochen, Michigan, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Why trying to be the best ... competing like crazy ... makes you mediocreEvery few years a book--through a combination of the author's unique voice, storytelling ability, wit, and insight--simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works ... and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different--different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras."Different shows how to succeed in a world where conformity reigns...but exceptions rule.From the Hardcover edition.
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Detalles
- Librería
- Blue Vase Books LLC (US)
- Inventario del vendedor #
- 31UI56000QWF_ns
- Título
- Different: Escaping the Competitive Herd
- Autor
- Moon, Youngme
- Estado del libro
- UsedGood
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 030746086X
- ISBN 13
- 9780307460868
- Editorial
- Crown Publishing Group
- Lugar de publicación
- U.s.a.
- Primera fecha de publicación de esta edición
- 2011-09-06
Términos de venta
Blue Vase Books LLC
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
Sobre el vendedor
Blue Vase Books LLC
Sobre Blue Vase Books LLC
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....