The Dodson Birdhouses

INTERESTING EXAMPLE OF DIRECT MARKETING TO FAMILIES WITH CHILDREN

Joseph H. Dodson. The Dodson Birdhouses. Illustrated. Small 8vo. Original color pictorial wrappers. (Joseph H. Dodson, Chicago 1914). First Edition. Early catalog contains a variety of bird houses complete with illustrations, descriptions, and prices. The elaborate text and charming period graphics are marketed for children, and reflect the author's infectious passion for all things birds. The catalogue contains advice on attracting birds, dealing with cats and squirrels, trapping sparrows, keeping birds in winter, proper feeding of birds, etc.; as well as constructing specialized bird houses and bird baths. Birding is described as a family hobby, of which the child plays a major part. "Make friends with our native birds - that is my message. The birds richly repay you for the trouble you take in attracting them and looking out for their interests . . ." Some slight wear to covers, o/w Fine.