Doing Business on the Internet

New. New Ships From Canada New No dust jacket as issued Trade paperback (US) Glued binding 308 p Audience: General/trade Book Description Doing More Business on the Internet Mary J Cronin Business connections are the fastest growing component of the Internet, but many managers don t know where to turn for strategic, comprehensive information on how to make the most of online technology Doing More Business on the Internet, Mary J Cronin s follow-up to her best-selling First Edition, provides the essentials that every business needs to get started on the Internet and to gain the competitive edge required in today s global market By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value-added framework for using the Internet strategically, as well as cost-effectively You ll learn how to establish a global presence, improve customer support and service, identify and explore new markets, and top into the vast resources of interact