The Engineering of Consent de Bernays, Edward L. [Editor]; Contributors: Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischman, Doris; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas - 1969

Norman, Oklahoma: University of Oklahoma Press, 1956-07. Second Printing. Hardcover. Very Good+/Good+ Dust Jacket. 12x8x4. Norman, Oklahoma: University of Oklahoma Press, 1955 original copyright, this is the second printing of the first edition, 1956 (more notes on printing and hand-lettered binding below). vii, 246pp. Book itself in very good+ condition; DJ in good+ condition. Text is unmarked and clean, pages bright and crisp. Binding is tight, sturdy, and square. Corners sharp. Top edge is dark blue and matches color of boards and jacket. Very light edgewear to head and heel (wouldn't even merit mention on a book of lesser value). Clipped dust jacket has moderate wear to edges, including some small closed tears and three pea-sized chips, and light rubbing. The silver and blue cover remains bright, DJ now protected in Mylar wraps. From colophon: "The text of this book was set on the Linotype in elven-point Electra, a type with a contemporary flavor, well suited to a book on techniques as… Leer más

University of Oklahoma Press, 1955. Second Printing. hardcover. Very Good. 0x0x0. 1955 University of Oklahoma Press first edition in lightly shelf worn (light chip and tears to top edge) price intact jacket. Tight binding no marks, original publisher's top stain. Please email for photos.

Norman, OK, U.S.A.: University of Oklahoma Press. Good in Fair dust jacket. 1956. Second Printing. Hardcover. Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8.; 8vo - over 7¾" - 9¾" tall; Spin Control, Media… Leer más