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The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
de Allen, Judy
- Usado
- Estado
- Used - Very Good
- ISBN 10
- 0470838485
- ISBN 13
- 9780470838488
- Librería
-
Dunfermline, Fife, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Sinopsis
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.The EPUB format of this title may not be compatible for use on all handheld devices.
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Detalles
- Librería
- Better World Books Ltd
(GB)
- Inventario del vendedor #
- 6225401-6
- Título
- The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
- Autor
- Allen, Judy
- Estado del libro
- Used - Very Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0470838485
- ISBN 13
- 9780470838488
- Editorial
- Wiley & Sons, Incorporated, John
- Lugar de publicación
- Toronto, On, Canada
- Primera fecha de publicación de esta edición
- January 22, 2007
Términos de venta
Better World Books Ltd
30 day return guarantee, with full refund including shipping cost for up to 30 days after delivery if an item arrives misdescribed or damaged. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
Sobre el vendedor
Better World Books Ltd
Miembro de Biblio desde 2009
Dunfermline, Fife
Sobre Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
