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Focus Groups Supporting Effective Product Developement

Focus Groups Supporting Effective Product Developement

Focus Groups Supporting Effective Product Developement
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Focus Groups Supporting Effective Product Developement

de Joe Langford; Deana McDonagh

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  • Muy bueno
Estado
Muy bueno
ISBN 10
0415262089
ISBN 13
9780415262088
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Narashino, Aichi, Japan
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Sobre este artículo

Has one minor stain on one page, otherwise clean. Wears on the cover. Shipping from Japan via registered mail.


The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Detalles

Librería
Wunderkammer Japan JP (JP)
Inventario del vendedor #
181030c
Título
Focus Groups Supporting Effective Product Developement
Autor
Joe Langford; Deana McDonagh
Estado del libro
Usado - Muy bueno
Cantidad disponible
1
Encuadernación
Tapa blanda
ISBN 10
0415262089
ISBN 13
9780415262088
Editorial
CRC
Lugar de publicación
London, England
Fecha de publicación
November 14, 2002
Catálogos del vendedor
English language books; Business;

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Wunderkammer Japan

Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
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Narashino, Aichi

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